Are you ready marketing Essay Example | Topics and Well Written Essays - 500 words

Are you ready marketing - Essay Example This action helps the firm to work to gain legitimacy despite its relative youth as compared to many of its competitors who have already made a name for themselves within the industry. The firm offers what it deems a unique approach to marketing in that demographics, psychographics, and behaviors of the target audience are formulated with ROI an ever present factor. Therefore, the overarching rubric of the reason why the analysis is being conducted is never lost in the weeds. Furthermore, each part of the marketing campaign is carefully mapped and integrated (inclusive of assigning specialists to the individual branches of the plan). This specialist approach allows for an even more complete and tailored marketing plan to be delivered to clients without the need to make broad and sweeping generalizations with respect to certain aspects of the marketing plan/mix. Capital Media Solutions is a member of the 4A’s group trade association. The firm itself specializes in offering unique and tailored marketing services for a range of offerings to include: brand awareness promotion, leads generation, revenue increase, as well as attracting new customers to a given brand. Further, the company offers tailored expertise across the gamut of media options. A further specialization offered is that the marketing mix they employ has a dedicated point of contact within the company at each and ever given phase. Thereby, the firm provides a specialist to guide their clients through individualized steps of the process without requiring a â€Å"jack of all trades† marketing specialist to provide a one size fits all approach to product marketing/development. Likewise, Capitol Media Solutions website is listed below with the URL of 4A’s Trade Union listed directly below that. Furthermore, the firm although a recent entrant into the market is currently hiring and has an in house jobs bulletin in which it advertises a host of positions to include: Media

William Carlos Williams Essay Example for Free

William Carlos Williams Essay The poem that I like the best was â€Å"Catch† by Robert Francis. I thought this poem was the me of my childhood and it represents what poetry should be. The imagery in this poem was great; it took me back to when I was a youngster when I and my brother would play catch for hours. We would throw the ball every way possible to make it more challenging and fun to play just like the poem described. The third line in the poem says â€Å"Teasing with attitudes, latitudes, interludes, altitudes† really grabbed me with the use of assonance’s and the hard T and L sounds gave the poem intensity. I also like how the poem represents how poetry should be. For example, line 10 says â€Å"Over his head, make him scramble to pick up the meaning.† Poetry is supposed to be challenging, surprise the reader and makes them think what the deeper meaning is; which creates interest. If poetry was simple and easy to read it would be a short narrative story and be engaging or satisfying. The poem was a great representation of what poetry should be and brought me back to my childhood which is why I chose it to be the best. The poem I liked the least was â€Å"The Red Wheelbarrow† by William Carlos Williams. I liked it the least because I couldn’t find a deeper meaning of the poem. All I got from it was an image of a red wheelbarrow with rain water glistening on it sitting beside white chickens. I’m sure Williams wanted the reader to get deeper meaning out of the poem than just an image. I went through the five questions and tried to decipher the meaning of the poem and still came up with nothing. Why does so much depend on a red wheelbarrow? Does he have a bad back and depends on the wheelbarrow to haul stuff around to make a chicken coop for the chickens to survive? I have no idea. The poem has interesting diction but I thought it was vague which is why it is was my least favorite poem.

Whatever You Are Be A Good One English Literature Essay

Whatever You Are Be A Good One English Literature Essay A good narrator has the ability to distance himself from the rest of the audience and to be able to describe things in detail. While the narrator inThe Great Gatsby; Nick Caraway, refrains from going into detail about his personal thoughts, he does however, explain the book in great detail. At the beginning of the book, Nick describes what happens to Gatsby in a general synopsis which shows to the reader how literate Nick is. Nick, like many characters in The Great Gatsby battles between internal and external forces which shows the conflicts he goes through throughout the book. The battle between his morals and the unnatural people in the book is a major theme that occurs throughout. However, as a narrator inThe Great Gatsby, can Nick be considered a reliable narrator? Nick Caraway is a reliable and suitable narrator because of the amount of detail he goes into, his non-judgemental honest, and tolerant attitude which makes him a trustworthy character. And as the novel progresses, he faces inner and external battles with himself and those around him showing that he is rational and a natural character.In the first few pages alone, F Scott Fitzgerald was able to portray how literate Nick is and how he is a suitable narrator. The ability of Nick to describe the events that take place around him in an unrushed, logical manner shows that Nick is a reliable narrator.Nick describes the novel in great detail, allowing the reader to picture what hesees and how he feels. He found the house, a weather-beaten [cardboard bungalow] at eighty a month (Fitzgerald 9). Within the first few pages, Nick easily describes what his house looks like and the living conditions that hes in. I enjoyed looking at her. She was a slender, small-breasted girl, with an erect carriage, which she accentuated by throwing her body. Her grey sun-strained eyes looked back at me [with a charming, discontented face] (Fitzgerald16). It seems that Nick is talented in describing every detail that he sees, and during this meeting between Nick, Daisy, Tom and the ever-so-charming Jordan Baker, provides a Nick an insight into the type of lives that Daisy, Tom and Jordan actually live. With this insight, the reader insinuates that Nick feels an awkw ardness in the conversation; as if Daisy, Tom and Jordan are trying very hard to keep themselves and their guest Nick, entertained that is, until dinner is served. They were here, [making only a polite pleasant effort to entertain or be entertained]. They knew that presently dinner would be over and a little later the evening too would be over and casually put away (Fitzgerald 16). The quote also indicates how Nick can pick up on small details and uses them to understand what is going on. This ability allows Nick and the reader to completely understand what is going on at all times in the novel. Fitzgerald portrays the symbols in the novel through the narrator Nick, who is able to describe things in great detail and in an unflawed, seaming less manner. Standing behind him Michaelis saw with a shock that he was looking at the eyes of Doctor T. J. Eckleburg which had just emerged pale and enormous from the dissolving night.God sees everything, repeated Wilson (Fitzgerald 152). One of the major symbols in The Great Gatsby are the eyes of Doctor T.J. Eckleburg, who is interpreted as the god or the one person that oversees everybody and everything they do. He is known as the one looking down and judging the American society and in the end of the novel; Fitzgerald shows through Nick that the eyes represent a sense of direction that youre currently in. To Tom, the eyes represent how he is successful and is living the American Dream; however, too Wilson, the eyes mock him and how he desperately needs to leave the valley of ash and move east. This is why he is always asking for Toms car which is his segue to a new and improved life. Nick also is able to determine how Gatsby failed to achieve the American Dream. Gatsbybelieved in the green light, the orgastic future that year by year recedes before us. It eluded us then, but thats no matter-tomorrow we will run faster, stretch out our arms fartherà ¢Ã¢â€š ¬Ã‚ ¦. And one fine morning (Fitzgerald171). He had come a lo ng way to this blue lawn and his dream must have seemed so close that he could hardly fail to grasp it. He did not know that it was already behind him, somewhere back in that vast obscurity beyond the city, where the dark fields of the republic rolled on under the night (Fitzgerald 171). Nick believes that Gatsby was blinded with his need to have Daisy to complete his dream. As Gatsby became closer to Daisy, he became more careless, which led to his downfall. -And it occurred to me that there was no difference between men, in intelligence or race, so profound as the difference between the sick and the well (Fitzgerald 133). Near the end of the novel, Nick realizes through the use of heat [which is another major symbol in the novel] that Tom and Wilson arent that different and both of them are going through the same things. The ability of Nick to determine symbols allows him to be a reliable and suitable narrator, but also his trustworthy appearance allows him to gather information t o keep the pace of the novel fast-paced. In addition to Nicks ability to describe things in detail, his trustworthy appearance allows Nick to be portrayed as the perfect narrator for The Great Gatsby.The fact that Tom allows Nick to see his mistress and meet her indicates that Tom trusts Nick. Not only does Tom trust Nick, but Gatsby also trusts him as well and its proven through their conversation when Gatsby confides in Nick about his love for Daisy. Gatsby also states how he actually gets his money and how he deals with the shady character; Mister Wolfshiem. Meyer Wolfshiem? No, hes a gambler. Gatsby hesitated, and then added coolly: Hes the man who fixed the Worlds Series back in 1919 (Fitzgerald 79). Though Nick is in disbelief when Gatsby tells him this; it proves that Nick is indeed, a trustworthy character and that Gatsby truly trusts Nick. Throughout the novel, Gatsby doesnt have much interaction with a variety of people and it means that Gatsby isnt very sociable; even though he throws huge, extravagant parties. T o emphasize, Gatsby only confides in Nick and this shows how close Nick and Gatsby truly were. We were close friends (Fitzgerald 179). It seems that not only Tom and Gatsby trust Nick, but Jordan does as well. I was bridesmaid. I came into her room half an hour before the bridal dinner, and found her lying on her bed as lovely as the June night in her flowered dress-and as drunk as a monkey. She had a bottle of sauterne in one hand and a letter in the other (Fitzgerald 82). Jordan is the driving factor for Nick to change throughout the novel. Her unnatural behavior is what attracts Nick to her and the fact that both Nick and Jordan are dating each other also proves that Jordan trusts Nick. Fitzgerald has rendered Nick as a trustworthy man in order to prove how unnatural and corrupted the people around him are. It seems that through Nick, the reader can see how Fitzgerald wants to portray how trustworthy Nick is, and the reader is able to see this because every major character in the novel somehow entrusts Nick with something significant. Because of this, Nick can be considered a reliable narrator. Nick faces internal and external battles throughout the book which states the obvious; Nick is not only a narrator in the novel, but also a character that is facing similar problems that the other characters are also going through. One of the major issues he faces is right at the beginning, which is something his father told him. In my younger and more vulnerable years my father gave me some advice that Ive been turning over in my mind ever since.Whenever you feel like criticizing any one, he told me, just remember that all the people in this world havent had the advantages that youve had' (Fitzgerald 7). Throughout the novel, Nick always holds back from criticising a person, which is the one thing that makes him flawed. He misinterprets the quote from his father and believes to have some higher-moral class than everyone else around him which is the reason why he is so interested of the rich. His interest in the unnatural increases as the novel progresses and it can be seen more easi ly the more Nick interacts with them. Nick undergoes an internal battle when he first sees Gatsby. He smiled understandingly-much more than understandingly. It was one of those rare smiles with a quality of eternal reassurance in it, that you may come across four or five times in life (Fitzgerald 53). During his first meeting with Gatsby, Nick was astonished by Gatsby. During the party, the guests gave Nick bad vibes about Gatsby; however, he ignores them and continues to be intrigued by him. Nick knows that Gatsby is a bootlegger and a cheat, but he still enjoys his company and because of this; the morals of Nick and his ego eat at each other until the very ending where Nick decides to stay away from Gatsby evidently, its the same day that Gatsby ends up dead. In the ending, he faces external battles with everyone he sees. Gatsbys father isnt as sad as he should be and Nick thinks that Gatsbys father fails to understand that Gatsby is truly dead and never coming back. Nick tries t o find Daisy, who, with Tom, has left to go on a vacation and finds that suspicious. His relationship with Jordan has crumbled and it seems that even Meyer Wolfshiems attitude towards Gatsbys death has angered Nick. Overall, Nick battles with his inner self and those around him, supporting the claim that Nick is a reliable narrator because he is also a character in the story itself. He feels and experiences everything that occurs and because of this, Nick is an ideal narrator. Nick Carraway is a reliable narrator because of the fact that he is trustworthy, battles with his inner self and those around him and has an ability to describe the events that take place in great detail. Nick is also somewhat biased in a way, and because of this, it doesnt make him irrational, but quite the opposite. The way Fitzgerald introduces everything and how he tells the story through the character of Nick, it emphasises the symbols, the themes and even the meaning of the story and because of this, Nick Carraway is an ideal and reliable narrator in the novel The Great Gatsby.

War as Transformation Essay -- Warfare Violence Essays

War as Transformation Many people look for reason in warfare. The reasons humans decide to kill each other are varied. Many wars start over land, difference of religion and culture, or economic stress. While there have been many wars over the years that man has inhabited this planet, World War I sticks out because of one incident that took place during the war. On December 25th, 1916 the Waring factions took essentially a "Christmas break" from their fighting, and went into enemy territory. They shared food and drink, and exchanged pictures of loved ones. They laughed and sang and tried to cross language barriers that the day before seemed insurmountable. The following day, they returned to their trenches, reinstated the boundaries of the war and began to fight anew. Even to this day, war is sometimes suspended for religious reasons, and no one finds this absurd or shocking. Recently, many Serbians were mad at President Clinton because he did not suspend bombing of Croatia during a holiday. As if war has a scheduled time and place. World War 1 was significant to this century because it was a war that involved peoples from practically every continent for the first time in history. It is ironic to think that the destructive force of war was something that , in a sense, brought many peoples of the world together for a common cause whether it w as the Allied cause, or the German or Russian cause. Looking at this war as an example of most wars, the causes of warfare stem from some sort of disagreement. Many of these disagreements derive from human insecurities about change. Fear of change drives people to hold tighter to their traditions and customs. When change is slow and progressive people may mutter under their breath, di... ...rks successfully. That is why people are so dependent on it. It is much easier to break someone's spirit with brute force than to use intellect and reason. War as a transformation process will continue unless people see that the same evolutionary processes of change in society can be implemented through negotiation. But these types of processes are slow and involve a willingness to be open to change. People have to get the idea in their head that change is inevitable, it is what life is based on. The status quo can not remain forever. It is only through this realization and openness to new ideas that war as a machine of progress can ever be stopped . Skilled leaders need to motivate people to negotiation, and to acting without aggression. To lose the 'us against them mentality' should be the ultimate goal of all societies and peoples. Every day should be Christmas.

Environmental Policy Essay

Last month in the New York Times, Kate Galbraith noted that the campaigns of both Barack Obama and John McCain presented widely differing views on climate change and energy policy, particularly with regards to cap and trade schemes, market-based policy instruments intended to maneuver industrial sectors into reducing their greenhouse emissions. Cap and trade schemes have recently been gaining much currency within the discussions of environmental policy as a means to address the negative impacts which industry has upon the greenhouse problem. Such systems work by creating a financial incentive for emission reduction through the imposition of costs on emissions. By establishing a ‘cap’ which limits the total amount of emissions that can be made by a designated group of polluters and leaving them free to trade permits to pollute with one another, it encourages these polluters to meet or fall below the cap in a flexible market-based fashion, rather than forcing them to comply with stringent regulations that could needlessly compromise their business operations. Companies able to cut their emissions can further profit from selling their permits to those companies facing difficulty in reducing their own emissions. The incentive is that all the companies would choose to bring their emissions to cap levels and try to do so in the most cost-effective fashion. It encourages them to innovate the means to reduce emissions. Other governments have already taken action to introduce cap-and-trade schemes of their own: Australia has the New South Wales Greenhouse Gas Abatement Scheme; the Climate Change Response (Emissions Trading) Amendment Bill was recently enacted in New Zealand; and the European Parliament has its own system known as the European Union Emissions Trading Scheme. At present, no system similar to these exists in federal law, and representatives for both candidates – Dan Esty for Barack Obama, Douglas Holtz-Eakin for John McCain – maintained that this should be remedied as soon as possible. Where they disagree is how such a system should be structured. According to Esty, Obama favors distribution of emissions permits through auction, as this would force polluting businesses to pay competitively during initial distribution. Speaking for McCain, Holtz-Eakin advocates pre-determined distribution, limiting transactions to the permit trading market itself. The design of a cap and trade system is not a trivial matter. A poor design can wreck the efficacy of a cap and trade system as a policy instrument. If permits are distributed too generously, as Holtz-Eakin proposes, what could result is a situation in which industries have little incentive to expunge their business operations of greenhouse emissions, as they would effectively be operating in a trading market where permits are near worthless. Also, cap and trade systems cannot stand alone as an emission-reducing policy instrument, as there is a potential for traders to ‘game’ the market by deliberately holding out on purchasing permits until the last minute so as to reduce their value, making unreduced emissions affordable to even the worst emitter. Furthermore, cap and trade systems lack transparency and present opportunities for fraud. Worse still is that a poorly designed cap and trade system will not account for the geography of polluters, resulting in a NIMBY effect where pollution becomes localized to create ‘emissions ghettos. ’ As such, it should be recommended that any cap and trade system be designed to account for environmental justice, be subject to transparency, and should distribute permits at a market price, perhaps even stabilize such a price at a level high enough to incentivize the development of techniques and technologies to reduce emissions. Furthermore, a cap and trade system must be complemented by other policy instruments such as pollution zoning and carbon taxes. Works Cited Galbraith, Kate. â€Å"Candidates’ Advisers Spar Over Cap-and-Trade. † New York Times. 23 September 2008. Retrieved online November 9, 2008 from: http://greeninc. blogs. nytimes. com/2008/09/23/candidates-advisers-spar-over-cap-and-trade/? scp=3&sq=cap%20trade&st=cse Parker, David. â€Å"Historic climate change legislation passes. † New Zealand Government. 10 September 2008. Retrieved online November 9, 2008 from: http://www. beehive. govt. nz/release/historic+climate+change+legislation+passes Greenhouse Gas Reduction Scheme 2008, Introduction to the greenhouse gas reduction scheme, Greenhouse Gas Reduction Scheme. Retrieved online November 9, 2008 from: http://greenhousegas. nsw. gov. au/documents/Intro-GGAS. pdf Pearce, Fred. â€Å"European trading in carbon-emission permits begins. ’† New Scientist. 6 January 2005. Retrieved online November 9, 2008 from: http://environment. newscientist. com/channel/earth/dn6846-european-trading-in-carbonemission-permits-begins. html

How Can Events Contribute to Destination Image Enhancement?

Introduction The image of a country or destination is vital to the growth of the nation. By using the right forms of efforts, the destination can be greatly enhanced. Countries used their forte to attract tourists to visit them. While countries with breath-taking scenes, unique cultures or wonders of the world attract their own lovers, others create their very own â€Å"scenes† which are called, events. An event is something that happens in a place and time. A successful event not only benefit in terms of profits, it also enhanced the image of the particular location.In this paper, some successful events will be looked at, telling us how these events sculpt the image of the destination and how they have helped to enhance the image of those destinations. Anuga, Cologne, Germany During World War Two, much of the city of Cologne was destroyed, by the end of the war, only 40,000 people were still living in the city. In 1947, the city was rebuilt, keeping the face of the post-war C ologne. Cologne is also the fourth largest city in Germany and one of the most travelled destination in Europe.Each year, Koelnmesse host more than 50 international trade fairs, attracting two million people. Amongst them are Anuga; the largest food show in the world and Cologne Carnival; known as the â€Å"fifth† season for the locals. In 2011, Anuga 2011 attracted 6596 companies from over 100 countries with a take up rate of 284,000 square meters of space. 86% of which were foreign exhibitors and over 155,000 trade visitors attended the show. Cologne had to accommodate to the influx of visitors each year. Infrastructure was built around the cultural landscape of Cologne to do just that.It is also a one of the most important traffic hub with all high-speed trains stopping there. Accommodations were abundance to house the millions who travel to Cologne for the trade fairs and there was no lack of restaurants and shopping. However, McCannell (1973) questioned the authenticity of what are portrayed to tourists in a destination, the building of such infrastructure may affect the overall landscape of the original Cologne, which is immense in a strong cultural vibe, hence portraying a different kind of city from what it is supposed to be.While the focus is put on international trade fairs for the city, the history had to make way for the development. Cologne has reflected some of the platforms on Jafari (1990). The advocacy platform, â€Å"the good† is the economic benefits that the industry brought, the amount of tourist money spent in the city during the event is high, the hotels benefitted during the period, translating into economic gains.The cautionary platform, â€Å"the bad† indicates the negative impacts which the event may bring to the city in opposition, social problems such as theft becomes common and monuments could be greatly depreciated with more people. The adaptancy platform, â€Å"the how† brings out the good and reduces the bad of the industry, it focused on the host country and at the same time, satisfying the visitors. In order to do so, much of the infrastructure in Cologne builds around the monuments and not demolishing them.In the knowledge based platform, â€Å"the why†, the importance of knowledge is the main point. Anuga, today, has become the must visit or must participate food event of the industry, the co-existing platforms of Jafari (1990) should help enhanced the image of the city. ? Beijing Olympics, China In 2008, the Olympics was held in Beijing, China. Ever since the announcement was made in 2004, China has been in preparation for the event. To do so, Beijing had planned building of stadiums, hotels, malls to house the athletes, coaches as well as audiences from around the world.The now world-renowned â€Å"bird's nest† stadium was built by 7000 workers and can house up to 91,000 audiences at one time. It was reported that China had made a profit of over 1 billion yu an for hosting the 2008 Olympics. These profits came from sales of broadcasting rights, souvenirs, tickets and sponsorship. Countries from around the world compete to host the Olympics to â€Å"put their country on the map† and increased the country's international exposure or to tell the world to anticipate something big from the country, which makes sense to a large extend.China has thus become an emerging huge market for the world, with a huge demand for imported goods as well as a strong presence in the export of China products. The event serves as a trailer to inform the world of its coming. The 2008 Olympics not only created state of the art infrastructure within oriental Beijing, but it also attracts the attention of international stake holders, boosting the image of Beijing, China. F1 Grandprix, SingaporeF1 Grandprix began way back in the early sporting days, it features some of the best race cars in the world and have created legends on the tracks. Today, the race ha s gone on to 19 countries in the world including Singapore. Singapore hosted the F1 Grandprix in 2008, the first ever night race. The television viewership was estimated at 350 million. While many watches the race through various media platforms, some would seek, as said by McCannell. D (1973, 1976), authentic experiences, by visiting the destination to experience the live event.However, Boorstin (1961) would say that the visitors already expected to see what they already know will see. Although it may not make much of difference for viewers as it would just be another race in another country, which is predictable. Ritzer and Liska (1997)'s mcdonaldization would support that, tourism destination or in this case, the event, is predictable, with expensive tickets, similar race tracks, crowded places and even the racers are the same but the Singapore race is unique on its own.By organising the F1 Grandprix in Singapore, the â€Å"Singapore Brand† would greatly benefit from it. I nstead of a normal day race, which many would expect it to be, the race is done at night, which makes it the first ever F1 night race to be held in the world. It would also show the world how Singapore is capable of transforming the busy downtown roads into race tracks for the car racers, in a matter of weeks. This would in turn benefit the tourism sector in Singapore.In an opening statement by Minister in Prime Minister’s Office, Second Minister for Home Affairs and Trade and Industry, Mr S Iswaran, it was said that F1 has helped Singapore attained a firm standing as a global city. From the economic point of view, the race has attracted more than 150,000 international visitors since its first race and approximately $140-$150 million tourism receipts each year. The race would be hosted in Singapore till 2017, in the coming years, the multiplier effect of the race would be significant. ? ConclusionA destination is a place where someone or something is going or being sent, and in this paper, it is the event that attracts people to the destination and at the same time, the event going to various parts of the world through different medium. More often, events are being organised in a single destination to benefit both the country and the organisers, they complement each other in their own ways. Some examples are the events elaborated above, Anuga helps bring in business people from the food industry to Cologne, and Cologne introduces itself to the world through Anuga. The F1 Grandprix in Singapore does the same.In the past, many may not know where Singapore is, some never even heard of the name, but through the hosting of F1 Grandprix, Singapore is able to showcase its wonderful skyline and its much boosted capabilities to the world. These events not only generate popularity to the destination, it also generates revenues, and many intangible benefits which can roll over many years. The three events discussed above has proven that a world-renowned event can contribute to a destination image enhancement and most importantly, allow the destination to inked its identity on the world map.